What is the future of programmatic media buying?

Programmatic media buying is on the verge of a new era built on collaboration. This was…

Future-proofing programmatic: hybrid in-housing, getting control of your data & leaning into change

In a year of turbulent change, the digital advertising industry is seeking strategies that future-proof against…

The future of digital: 5 things you need to know from Programmatic Punch

In-housing, addressable TV, regulation and, of course, transparency and ethics – all topics that have dominated…

Post-Covid, brands must reassess the power of programmatic advertising

Squeezed budgets mean marketers need to appreciate how programmatic can cost-effectively build brands, not just boost…

Engagement-based Metrics to be Shifted by Programmatic

In the present economy, where the budgets are tighter, brands are relatively more observant about the…

What is the future of programmatic media buying?

Programmatic media buying is on the verge of a new era built on collaboration. This was…

What are the alternative options with the impending demise of the third party cookie?

Google’s announcement that it will phase out the third-party cookies on Chrome browsers by 2022 has…

Reaching high net worth individuals through programmatic

What is programmatic advertising? Simply put, programmatic advertising is the automated buying and selling of digital…

Traffic Apex For Publishers Obsctruced By Short Term Planning By Advertisers

According to Rakuten Advertising’s Road to Recovery, 44% of publishers anticipate traffic levels for 2020 surge…

Programmatic has moved from the margins to the mainstream. Will it stay there?

It used to be a way to move unsold inventory but programmatic is now the industry’s…