Data and targeting efficiencies drive programmatic ad spend growth

New research into programmatic advertising spend has shown revenues grew by 23% in 2019 to top…

Advertisers Relying On Digital Publishing Strategies

Brands will have to face the challenge to reexamine their targeting and ad strategies even before…

AI for programmatic is great – but tragedy shows us why human judgement remains vital

Artificial intelligence has been an indispensable tool for programmatic ad buying. But algorithms can’t always tell…

The case for OOH ads picks up in India as road traffic rises

After a huge fall off in road traffic during India’s lockdown, new data suggests travel times…

Testing Ad Exchanges For Performances

Now, more than ever, advertising ROI has become of extreme importance. In the pre-pandemic world, marketers…

Global mobile ad spend spikes 71% year on year despite COVID-19

Mobile ad spend for Q2 surpassed Q1 by 8% globally, with mobile video in high demand,…

The Need For Coherent And Efficient Media Planning

It’s always been very important for marketers to maintain transparency across media planning and spendings and…

Over a third of publishers won’t have an identity solution that will continue to work post-cookies

A digital ecosystem that does not rely on third-party cookies is approaching — with Google’s Chrome…

Out-of-Home Advertising Is Becoming More Digitally Driven

This year, digital out-of-home (DOOH) ad spending will increase by 1.6%, and in 2021 it will…

Advertising’s role in driving the recovery

Adspend is set to rebound in the second half of the year and in 2021, but,…