In media, the need to adopt new technology is an omnipresent pressure and one that leaves…
Category: Marketing
Programmatic Media Fuels UK’s Digital Media Quality
Programmatic buys in the UK surpassed global averages across desktop display, video, mobile web display, mobile…
From promise to reality: Why CTV should be front of mind for marketers
Connected TV offers advertisers born and raised on digital a highly targeted and cost-effective way into…
Content creators: Here’s how to monetise digital content effectively
Sponsored If you’re a digitally transformed organisation in the brand, publishing or broadcasting space, or any digital…
Tips For SSPs and DSPs To Prepare For The Future Of Programmatic OTT
OTT industry is prepping for improvements as it’s gaining popularity since improvements will need to be…
Curated Marketplaces Paves Way For Transparency – Future Of Programmatic
The programmatic industry has always faced problems with transparency since it came into being because of…
‘Things feel like they are rallying’: TV adspend set to begin recovery in October
Within a few weeks of seeing ‘bleak’ forecasts for the end of 2020, buyers and broadcasters…
With The End Of Browser Cookie Support, What Will Happen To Measurement And Attribution?
In less than two years, many publishers, advertisers, data vendors, and technology platforms will need to…
Intelligent automation: Helping large businesses scale their marketing efforts
Artificial intelligence and machine learning have captured a lot of attention in recent years but they’re…
4 Things Marketers Should Keep in Mind About Podcast Advertising
It’s an effective to reach new fans, but has room to improve with targeting and measurement…