Test drive your tech: why a lack of A/B testing leaves money on the table for publishers

In media, the need to adopt new technology is an omnipresent pressure and one that leaves…

Programmatic Media Fuels UK’s Digital Media Quality

Programmatic buys in the UK surpassed global averages across desktop display, video, mobile web display, mobile…

From promise to reality: Why CTV should be front of mind for marketers

Connected TV offers advertisers born and raised on digital a highly targeted and cost-effective way into…

Content creators: Here’s how to monetise digital content effectively

Sponsored If you’re a digitally transformed organisation in the brand, publishing or broadcasting space, or any digital…

Tips For SSPs and DSPs To Prepare For The Future Of Programmatic OTT

OTT industry is prepping for improvements as it’s gaining popularity since improvements will need to be…

Curated Marketplaces Paves Way For Transparency – Future Of Programmatic

The programmatic industry has always faced problems with transparency since it came into being because of…

‘Things feel like they are rallying’: TV adspend set to begin recovery in October

Within a few weeks of seeing ‘bleak’ forecasts for the end of 2020, buyers and broadcasters…

With The End Of Browser Cookie Support, What Will Happen To Measurement And Attribution?

In less than two years, many publishers, advertisers, data vendors, and technology platforms will need to…

Intelligent automation: Helping large businesses scale their marketing efforts

Artificial intelligence and machine learning have captured a lot of attention in recent years but they’re…

4 Things Marketers Should Keep in Mind About Podcast Advertising

It’s an effective to reach new fans, but has room to improve with targeting and measurement…