How To Own Data And Measure Performance In A Cookieless World

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the…

HOW TO RESET YOUR MARKETING STRATEGY IN THE POST-CRISIS WORLD

Pandemic. Lockdowns. Work from home. Rollercoaster economy. Social upheaval. Contact-free shopping. Social distancing. Masks. Take a…

The future of social selling and marketplaces is today; how can brands leverage this opportunity?

In just a few short years, shopping journeys have evolved from what was traditionally ‘search, click,…

Digital adspend weathers quarantine

Total US ad spend across all media could be down 8% in 2020, but that figure…

‘A healthy rebound’: Programmatic rally continues for publishers

The optimism many publishers felt about their programmatic advertising prospects last month may have been well…

Publishers Looking For Ad Revenue Growth In Contextual Ad Targeting

Publishers are soon beginning to use contextual data tools wisely to have more control over their…

Multicultural audiences are making nuanced media choices

By Bryon Schafer With multicultural advertising’s undeniable importance to brand marketers, Vevo, MAGNA and the IPG…

Digital Will Be A Choice Of Many Holiday Shoppers In The US

It’s not surprising that the behaviour of so many consumers has moved online owing to the…

Retailers Won’t Increase Digital Display Ad Spend Much This Year, Despite Record Ecommerce Sales

While the overall economy has suffered from pandemic-necessitated behavioral changes, some industries have been hit harder…

How well-prepared are marketers for the impact of the third-party cookie crackdown?

With Google Chrome planning to block third-party tracking cookies by 2022, the demise of the third-party…