How to refresh your target segments

Updating your existing target segments is a simple, cost-effective way to enrich your understanding of your…

The multiscreen mix: How marketers in India are embracing a combination of TV and YouTube

For decades, TV has been the dominant platform for brands to reach audiences in India. However,…

Digital Marketing Transformation – Attaining Multi-Moment Maturity

Marketers need to convey messages in a meaningful and customised way to reach users looking for…

How brands are fusing IT and marketing to create personalized customer experiences

Brands have displayed rapid innovation over the past few years, building pop-up stores seemingly overnight to…

3 Ways To Make Your Data Work Harder

Once upon a time, data was misunderstood. To drive business companies hungrily collected all the data…

Will Nike’s pandemic digital gains pay off?

Nike’s response to the Covid-19 pandemic has garnered widespread praise and the footwear and apparel powerhouse…

Six essential capabilities for personalisation

Covid-19 has accelerated the importance of digital transformation. Suddenly digital is the ONLY way many companies…

Experiential Marketing in the Age of COVID-19

As the spread of coronavirus forced event cancellations worldwide, the experiential marketing industry has had to…

We Expect 7.4 Million New Digital Buyers in 2020 as Pandemic Alters Behaviors

In recent months, as stores temporarily closed and consumers refrained from going out to shop, one…

10 Video Marketing Statistics That You Need to Know in 2020

If video marketing is the future, then the future is here. You’re at the right place…