From Afterthought To Action Transforming Ad Effectiveness Measurement

Up until now, the tools available to marketers to show which campaign tactics and platforms are…

Upfront boost for podcasts

In another sign of the growing maturity of the podcast market, Omnicom Media Group has struck…

‘Virtual events can be more valuable’: How VentureBeat kept sponsorship revenue on par with in-person events

Tech publisher VentureBeat found itself in a situation familiar to many publishers with events businesses at…

Shifting Consumer Behavior in the Era of ‘It Depends!’

eMarketer principal analysts Mark Dolliver and Nicole Perrin at Insider Intelligence discuss the most significant consumer…

The Ad Platform: Messaging to Consumers in a COVID-19 Reality

The research is clear: Consumers still want to hear from brands, even during the coronavirus pandemic.…

Podcast Listens May Be Down for Now, but Advertisers Can Still Find Opportunity

The pandemic has led to decreased daily commutes nationwide, which has affected podcast listens and downloads.…

Verizon Media CEO Guru Gowrappan: ‘The ad market is not going away’

Verizon Media’s value to Verizon itself isn’t just as a media arm that can send user…

‘Disastertising’ for a New Normal, Google cuts Ad spends

eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss the current wave of pandemic-driven ads and…