From Afterthought To Action Transforming Ad Effectiveness Measurement

Up until now, the tools available to marketers to show which campaign tactics and platforms are working have lacked the speed necessary to keep up with the pace of media. Advertisers want causal measurement to demonstrate ROI and ad effectiveness, but often don’t receive those insights until after the next campaign is underway.

Join Kevin Whitcher, vp and general manager, Moat Outcomes at Oracle Data Cloud and David Teich, senior editor, Custom at Digiday on August 19, 2020, at 2 p.m. ET, to discover tips and tools that empower marketers to take ad effectiveness measurement from afterthought to action.

By signing up to this webinar you will learn how to:

  • Accelerate the pace of learning and optimization
  • Leverage causal, accurate and scalable data to inform strategies
  • Embrace new standards of ad effectiveness measurement to improve targeting and campaigns

Note: By entering your information you agree to be contacted by Digiday and its partners.

Source – digiday