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Programmatic buys fuel boost to UK digital media quality

UK programmatic buys outperformed global averages across desktop display, desktop video, mobile web display and mobile web video in the first half of 2020, according to Integral Ad Science (IAS).…

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From Afterthought To Action Transforming Ad Effectiveness Measurement

Up until now, the tools available to marketers to show which campaign tactics and platforms are working have lacked the speed necessary to keep up with the pace of media.…

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