Mobile gaming gains during lockdown, e-sports unchanged

The e-sports category continues to attract advertising dollars even if lockdown hasn’t brought the new audience surge it might have hoped for, but mobile gaming has seen big gains during…

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From Afterthought To Action Transforming Ad Effectiveness Measurement

Up until now, the tools available to marketers to show which campaign tactics and platforms are working have lacked the speed necessary to keep up with the pace of media.…

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